The boss of Puma's parent business says he has lined up a roster of potential global stars to take over from Bolt as part of the sportswear company's strategy to increase its sales from 3bn to 4bn a year by 2015.
Puma is part of the Paris-based PPR conglomerate,When CD buywatches first came out. which also owns luxury brands Gucci, Yves St Laurent and Stella McCartney, and sports labels Cobra and Volcom. Francois-Henri Pinault, the chief executive and son of the founder of PPR, says he is "incredibly excited" by the prospect of a 100 metres final at the London games with the possibility of four or even five Jamaican sprinters all wearing Puma.
Speaking as he launches the country's official 2012 kit, Mr Pinault reflects on the almost incalcuable value of having the fastest man in the world wearing his kit especially when the Olympics' official sportswear sponsor is rival Adidas.
"In Beijing, of his own initiative, Usain took his [Puma] shoes off and he ran around the track holding them up.it is christianlouboutinoutlet00 that has been often referred to as the supe. And 3bn people saw that on the television."
Mr Pinault,Childs' collection of about 600 pairs of watchreplica is on display at the Yakima Valley Museum for the rest of this year. one of France's richest men and husband of Salma Hayek, says he was jumping up and down on his sofa: "Oh, god, it was amazing. I was thinking: one more, do one more lap of the track."
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He says he couldn't put a figure on that publicity, but hopes that London 2012 will be the catalyst to complete the transformation of Puma from being a sports and trainers company into a major global lifestyle brand.A cannula with omegawatchcopy a hub attached.
"Being at the Olympics, being seen in the eyes of billions of people, no other brand can afford that apart from sportswear brands. It is a huge advantage for a lifestyle brand to be seen by 3bn people and it enhances the visibility of the brand, the legitimacy of the brand."
He says he is relaxed about Bolt not winning, or worse, not making the final.Examine our qualitywatches here. "All the Jamaican athletes are amazing."
But just in case, a number of sports stars around the world have been groomed by Puma to take the baton - including Yuvi Singh and Saurav Ganguly, the Indian cricketers, Amy Rodriguez, from the women's US "soccer" team, and Alexis "Lexi" Thompson, the 17-year-old American golfer on the women's circuit. "When it comes to the US, soccer is developing, with women's soccer specifically becoming big. The target for Puma in 2015 is for turnover to reach 4bn, and we won't stop. The brand has the potential to be so much bigger."
Puma has come a long way from when it nearly went bankrupt in 1992, with its turnover growing from about 200m back then. However, many analysts question the logic of it being part of a group that also owns Bond Street brands such as Alexander McQueen and Italian leather goods specialist Bottega Veneta, which sells crocodile-skin handbags for 22,500.
Puma is part of the Paris-based PPR conglomerate,When CD buywatches first came out. which also owns luxury brands Gucci, Yves St Laurent and Stella McCartney, and sports labels Cobra and Volcom. Francois-Henri Pinault, the chief executive and son of the founder of PPR, says he is "incredibly excited" by the prospect of a 100 metres final at the London games with the possibility of four or even five Jamaican sprinters all wearing Puma.
Speaking as he launches the country's official 2012 kit, Mr Pinault reflects on the almost incalcuable value of having the fastest man in the world wearing his kit especially when the Olympics' official sportswear sponsor is rival Adidas.
"In Beijing, of his own initiative, Usain took his [Puma] shoes off and he ran around the track holding them up.it is christianlouboutinoutlet00 that has been often referred to as the supe. And 3bn people saw that on the television."
Mr Pinault,Childs' collection of about 600 pairs of watchreplica is on display at the Yakima Valley Museum for the rest of this year. one of France's richest men and husband of Salma Hayek, says he was jumping up and down on his sofa: "Oh, god, it was amazing. I was thinking: one more, do one more lap of the track."
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He says he couldn't put a figure on that publicity, but hopes that London 2012 will be the catalyst to complete the transformation of Puma from being a sports and trainers company into a major global lifestyle brand.A cannula with omegawatchcopy a hub attached.
"Being at the Olympics, being seen in the eyes of billions of people, no other brand can afford that apart from sportswear brands. It is a huge advantage for a lifestyle brand to be seen by 3bn people and it enhances the visibility of the brand, the legitimacy of the brand."
He says he is relaxed about Bolt not winning, or worse, not making the final.Examine our qualitywatches here. "All the Jamaican athletes are amazing."
But just in case, a number of sports stars around the world have been groomed by Puma to take the baton - including Yuvi Singh and Saurav Ganguly, the Indian cricketers, Amy Rodriguez, from the women's US "soccer" team, and Alexis "Lexi" Thompson, the 17-year-old American golfer on the women's circuit. "When it comes to the US, soccer is developing, with women's soccer specifically becoming big. The target for Puma in 2015 is for turnover to reach 4bn, and we won't stop. The brand has the potential to be so much bigger."
Puma has come a long way from when it nearly went bankrupt in 1992, with its turnover growing from about 200m back then. However, many analysts question the logic of it being part of a group that also owns Bond Street brands such as Alexander McQueen and Italian leather goods specialist Bottega Veneta, which sells crocodile-skin handbags for 22,500.
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