When it comes to ads, innovation is the key. Be it with the Utterly Butterly girl of Amul or the cute little Vodafone Zoozoos, Indian ad market had worn a cute pie look till recently.
But the latest trend in grabbing attention and boosting recall value is by using weird ways, including double entendres, to connect an advertisement to the product. Such ideas are clicking, even as they cause some annoyance to some sections of the viewers!
An epitome is the recent Indulekha hair oil’s advertisement that saw theatre artist Sajitha Madathil shouting to people before a railway station about how women with long hair are abused by men. She is seen telling women not to give up but to grow their hair long.
Even as people questioned the underlying logic, the ad became a talk of the town that even led some mischievous online users to make obscene comments about Sajitha, compelling the latter to file a petition against them in the High Court.
Sajitha says she was only mouthing the script and was not being herself. “I understand that such a hue and cry about my presence in the ad was due to my image of an activist in the minds of Malayalis.
When they saw me aggressively speaking about men, they thought I was speaking my mind.The retailer stores have authenticlouisvuittonshoes an overwhelming response coming straight. I am an actress and was just acting out a script written by someone else.”
“The Indulekha clients approached us with a liberal outlook to sell the brand in the most unique way,if you like buychristianlouboutin,please search online for a cheaper price.” explains G.Canvas wall art,bestiwcwatches for sale. Sunil of Firewood ad agency, who along with Vinod of V.Eye films, created the concept.
Explaining that this was the second stage of the campaign, he points out how the same brand at its introductory stage was advertised in a completely rational way.It has been quite a while that we had seen some christianlouboutinshoes coming straight.
He says, “Once the brand got established, we wanted to discuss the consequences of using the product continuously.
Hence we brought some powerful faces from the theatre like Sajitha and Aabhija to show how strong hair leads to a strong voice.
” Terming the negative reaction that broke out following the enormous popularity of the ad as “unfortunate,” he feels that the Malayali audiences will soon get used to such ads.
It was not long ago when Mohanlal’s “Vaikittentha Paripaadi” campaign for Original Choice attracted so much attention among the alcoholics that it was a common sight at the beverage shops to find many of them asking for “One Lalettan”.
Maitri advertising which was the brain behind the ad has always stood for uniqueness, explains its director-ideation, Venugopal Ramachandran.
“It being an alcoholic product, we had to go for some roundabout way to market the product. Even otherwise, if you need to make ads catchy you simply can’t afford to make it bland by selling your theme in a highly rational way.
Today, even the clients approach you with the demand of getting them done the most innovative ad that strikes you because of its oddity,” Venugopal points out.
He cites the example of the Grihalakshmi magazine’s ad brought out at a time when its rival magazine had sway over the market.The watches consists of eight smaller individual cubes.
With a caption, Oru Change Aarkka Ishttapedathe?, they introduced actress Samyuktha Varma who was away from the industry after her marriage in the garb of a wildlife photographer, speaking aloud the theme of how every woman loves change.
But the latest trend in grabbing attention and boosting recall value is by using weird ways, including double entendres, to connect an advertisement to the product. Such ideas are clicking, even as they cause some annoyance to some sections of the viewers!
An epitome is the recent Indulekha hair oil’s advertisement that saw theatre artist Sajitha Madathil shouting to people before a railway station about how women with long hair are abused by men. She is seen telling women not to give up but to grow their hair long.
Even as people questioned the underlying logic, the ad became a talk of the town that even led some mischievous online users to make obscene comments about Sajitha, compelling the latter to file a petition against them in the High Court.
Sajitha says she was only mouthing the script and was not being herself. “I understand that such a hue and cry about my presence in the ad was due to my image of an activist in the minds of Malayalis.
When they saw me aggressively speaking about men, they thought I was speaking my mind.The retailer stores have authenticlouisvuittonshoes an overwhelming response coming straight. I am an actress and was just acting out a script written by someone else.”
“The Indulekha clients approached us with a liberal outlook to sell the brand in the most unique way,if you like buychristianlouboutin,please search online for a cheaper price.” explains G.Canvas wall art,bestiwcwatches for sale. Sunil of Firewood ad agency, who along with Vinod of V.Eye films, created the concept.
Explaining that this was the second stage of the campaign, he points out how the same brand at its introductory stage was advertised in a completely rational way.It has been quite a while that we had seen some christianlouboutinshoes coming straight.
He says, “Once the brand got established, we wanted to discuss the consequences of using the product continuously.
Hence we brought some powerful faces from the theatre like Sajitha and Aabhija to show how strong hair leads to a strong voice.
” Terming the negative reaction that broke out following the enormous popularity of the ad as “unfortunate,” he feels that the Malayali audiences will soon get used to such ads.
It was not long ago when Mohanlal’s “Vaikittentha Paripaadi” campaign for Original Choice attracted so much attention among the alcoholics that it was a common sight at the beverage shops to find many of them asking for “One Lalettan”.
Maitri advertising which was the brain behind the ad has always stood for uniqueness, explains its director-ideation, Venugopal Ramachandran.
“It being an alcoholic product, we had to go for some roundabout way to market the product. Even otherwise, if you need to make ads catchy you simply can’t afford to make it bland by selling your theme in a highly rational way.
Today, even the clients approach you with the demand of getting them done the most innovative ad that strikes you because of its oddity,” Venugopal points out.
He cites the example of the Grihalakshmi magazine’s ad brought out at a time when its rival magazine had sway over the market.The watches consists of eight smaller individual cubes.
With a caption, Oru Change Aarkka Ishttapedathe?, they introduced actress Samyuktha Varma who was away from the industry after her marriage in the garb of a wildlife photographer, speaking aloud the theme of how every woman loves change.
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